Garbage in, garbage out. The quality of the assistant's answers is directly dependent on the quality of the content it has access to. We improve the content — automatically.
What we analyse
We index your website and run automatic quality checks on all content. We find broken links, outdated information, contradictory claims and gaps in documentation. Everything is presented in a dashboard with clear quality indicators: number of documents, freshness, completeness and contradictions.
Two gains in one
Better content gives a better AI assistant. But it also gives a more accurate website, better user experience and stronger SEO. Many customers discover errors they didn't know about, and actively use the insights to improve their content.
LLM relevance
Structured and correct content means AI models like ChatGPT, Perplexity and Google AI cite you more often when someone searches for what you offer. We help you build content that is relevant not just for search engines, but also for the next generation of AI-driven searches.
Feedback loop
When the assistant doesn't know the answer, the enquiry is picked up automatically. You approve an answer with one click, and the next time the assistant answers itself. Over time you build a knowledge base that continuously improves based on real enquiries from your customers.
The dashboard
What the dashboard shows
Broken links
Overview of all links in the knowledge base that no longer work and may give the assistant incorrect information.
Content freshness
Identifies outdated content that may cause the assistant to give incorrect answers based on old information.
Content completeness
Identifies gaps in documentation where the assistant lacks answers and should have more information.
Contradictory content
Finds places where the website or knowledge base provides contradictory information that confuses the assistant and customers.
Use cases
Content optimisation in practice
E-commerce
The online shop has 1,341 documents. The analysis uncovers 232 with outdated price information and 68 with broken links to product pages that no longer exist.
Sports and associations
The association's website contains contradictory information about licence requirements from two different seasons. The assistant doesn't know which applies and escalates unnecessarily.
Public sector
The municipality's website has 40 pages with outdated information about services that have changed. The analysis uncovers and prioritises what needs to be updated first.
FAQ
Frequently asked questions
Do we need to do anything manually?
No. We index content automatically. You see the results in the dashboard and can prioritise what should be fixed.
How often is the analysis run?
Continuously. New pages and changes are captured automatically.
Do you help with fixing the content?
Yes. As part of the onboarding package we help identify and fix the most important errors. Ongoing maintenance can be done by your own team.
What is LLM relevance?
AI models like ChatGPT and Google AI retrieve information from websites when they answer questions. Structured and correct content increases the chance of your business being cited and recommended.
Is this included in all plans?
Content analysis and feedback loop are included in the Growth and Scale plans. The Starter plan has a basic knowledge base without automatic content analysis.